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About Us

In May 2008 Ethos Private Equity, jointly with management, acquired control of the House of Busby and the group was delisted from the JSE.

SDM Eyewear is South Africa’s premier distributor of eyewear – home to both sunglasses and optical collections. Since 1982 we have followed global fashion trends and translated International eyewear experiences within a creative and successful global context to suit local requirements.

Today, while many of the bigger International eyewear distributors are closing their warehouse facilities and operating purely on an import-order basis. SDM are growing our home base by carrying stock locally, thereby offering our customer’s instant stock availability.

Our culture subscribes to a philosophy of brand partnership with our Retail partners and brand stewardship within the SDM operation. We have an intricate and intimate knowledge of the local eyewear industry, watching the market and taking cognizance of the fine links between image and performance.

The SDM team sees the trends first – we are exposed to styling and technical innovation within our international brand portfolio and we travel to the trade fairs five times per annum, maintaining strong relationships with the best international suppliers.

At the core of SDM’s success is a dedicated group of people who work together to create an exceptional level of customer service and who constantly envisage new ways for us to meet the challenges of this ever-changing industry.

Our collective eyewear experience across senior management translates to over 100 years!

Our clients include leading department stores, leading sunglass boutiques, sports outlets, high fashion boutiques and leading optometrists. With dedicated sales and marketing teams who nurture individual brands making SDM Eyewear not only one of the biggest but the best Eyewear distributor in the local market. We have an understanding in the intricacy and energy of managing top fashion brands.

SDM’s repertoire includes


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