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Emilio Pucci -

Emilio Pucci

Inspired by the natural landscapes of the Mediterranean, Pucci brought luscious, bright colour to his silhouettes in an unparalleled way, giving names to his signature colours: lemon yellows, bougainvillea pinks, frosted lilacs, azure blue, almond green – which became the hallmark of the Pucci universe.

In the 1950s Pucci began developing his signature prints inspired by the world around him – Sicilian mosaics, the heraldic banners of Siena’s Palio horse race. The 1960s saw the creation of graphic, abstract designs, which swirled in a kaleidoscope of colour. The organic forms pulsing with geometric patterns mimicked contemporary art forms, Bali batiks, and African motifs.

Each print is signed "Emilio”, marking the debut of a designer’s name as a branded logo appearing externally on products.