Home | Brands | Emilio Pucci

Don Emilio Pucci was a Florentine Italian fashion designer who founded the company in the 1950’s and became renowned around the world as the "Prince of Prints” due to his approach to fashion at the time, as well as his designs of geometric prints in a kaleidoscope of colours.

Pucci’s creations celebrate colour and an unconventional lifestyle. His colour combinations represent energy and excitement. The world of Pucci is the world of luxury, colour, design and "joie de vivre”.

His designs were worn by Sophia Loren, Jackie Kennedy and Madonna, to name a few celebrities.

The eyewear collection – both sunglasses & optical frames perfectly embody the Pucci brand. Cutting-edge designs, sophisticated production techniques and architecture are combined with attention to detail and excellent craftsmanship.

Emilio Pucci sunglasses and glasses are addressed to a feminine woman, who loves a luxury lifestyle. The new collection features an exclusive combination of colours, materials and shapes that allow it to stand out, perfectly in line with the spirit of the brand as well as the Pucci woman. The iconic prints, such as "Gaiola” and "Pop Flower” add a sense of uniqueness to simpler models. Special colours have also been created through the overlapping of acetate and lenses.