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GUCCI: The new Gucci Eyewear Collections fully reflect Alessandro Michele vision: eclectic, fun, edgy and innovative, with a particular care for details and extreme quality.

Target audience: Man, woman and unisex style in synergy with the gender-less concept all embrace the brands traditional signs also showcasing Gucci new and uprising icons.
Brand positioning: Re-establishing Gucci position as a PIVOTAL LUXURY FASHION BRAND leading the industry by setting the tone with innovative runway collections and ground-breaking creativity