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Guess

GUESS caters to the youthful, glamorous, and sexy consumer. The collection is original, fresh, and innovative in its design and is sought after by young men and women with forward, fun, and individualistic style approach to fashion. GUESS is provocative and sexy yet chic. The eyewear collection compliments the glamorous lifestyle of GUESS.

Target Audience: Male and Female, the young and young at heart 16 – 50

Brand Positioning: Sexy, young and adventurous