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INVU™ ultra polarizing lens technology gives the wearer the ultimate visual experience. INVU™ provides great sunglass performance at an affordable price. INVU™ ultra polarizing lenses block 99.9% of the useless horizontally reflected light and let only the useful light through to your eyes. A brand for people who want the latest designs and quality they can count on.

Target Audience: Active, young and young-at-heart

Brand Positioning: Latest designs and excellent product performance at an honest price.