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Reebok

Reebok is an American-inspired, global brand that creates and markets sport and lifestyle products built upon a strong heritage in sports and fitness. The brand is committed to designing products and marketing programs that speak to "the spirit of fitness”.

Target Audience: Men, 18 and above.

Brand Positioning: This collection of premium built ophthalmic frames are designed for both the high-performance athlete, and the active lifestyle. Styles are lightweight, comfortable and feature fun brand-inspired designs.