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Skechers

Designed for those with an active and casual lifestyle. Skechers best defines casual chic matched with affordability. Fashion trends are expressed but not over-styled, creating a diverse offering for the young and the ageless. A fun and bold optical range for kids that attracts the family wanting quality driven affordable eyewear for sport, fashion and lifestyle.

Target Audience: Children and Teens aged 13 to 19, Men and Women aged 20 to 35

Brand Positioning: Urban Cool