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Ted Baker -

Ted Baker

Ted’s unswerving focus on quality and pedantic attention to detail combines with a sense of humour to produce no ordinary designer label. As such, the eyewear collection is unique, inspired by the spirit of TED which is original and real, never to be taken too seriously. The modern eyewear collection best demonstrates the brand’s unusual possibility in expression of fashion accents and extreme comfort and versatility.

Target Audience: Quirky men and Women from 20 -55

Brand Positioning: 'Always leading . Never following' Is Ted Baker's credo for stylish men and women who value contemporary classics