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The Tom Ford
Eyewear Collection features bold and provocative designs alongside a range of
refined and classic looks. An introduction of new colors, including newly
developed acetates for women such as iridescent chalk stripe blue/violet and
chalk stripe ivory/ rose, while polarized lenses are offered in men's sunglass
designs.
Brand
Positioning: Tom Ford Eyewear offers Optical and Sun collections that convey luxury, glamour and exclusivity in a natural and direct way. The design takes
inspiration from the past, presented in a
contemporary view.
Target Market: Men and Women 30+ who research elegance and
quality.